Téléchargez le livre : Marketing Communications and Brand Development in Emerging Economies Volume I

Marketing Communications and Brand Development in Emerging Economies Volume I

Contemporary and Future Perspectives

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Éditeur :

Palgrave Macmillan


Collection :

Palgrave Studies of Marketing in Emerging Economies

Paru le : 2022-05-04



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Description

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business. 
Pages
311 pages
Collection
Palgrave Studies of Marketing in Emerging Economies
Parution
2022-05-04
Marque
Palgrave Macmillan
EAN papier
9783030886776
EAN PDF
9783030886783
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
31
Taille du fichier
3953 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
168,79 €
EAN EPUB
9783030886783
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
31
Taille du fichier
2714 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
168,79 €

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