Télécharger le livre :  Financial Information and Brand Value
The brand is the company?s most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature,...

Editeur : Wiley-ISTE
Parution : 2020-12-11
PDF, ePub

183,52

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