Télécharger le livre :  Beyond Advertising
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond...

Editeur : Wiley
Parution : 2016-02-05
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27,11

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Télécharger le livre :  Digital Marketing
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters...

Editeur : Wiley
Parution : 2002-02-28
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45,15

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