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Télécharger le livre : Handbook of Social Media Management
Mike Friedrichsen , Wolfgang Mühl-Benninghaus
Handbook of Social Media Management
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise...
Editeur : Springer
Parution : 2013-05-28
Collection : Media Business and Innovation
Format(s) : ePub
210,99 €
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