Wojciech J. Florkowski has over 18 years of experience in research, project management, and training. His areas of specialization and expertise include agricultural economics and international business with emphasis on marketing and consumer studies, technology transfer and assessment, environmental policy analysis, and research policy. He is the author of over 200 publications on a variety of economic, marketing, consumer and policy issues, including the problems of agricultural productivity, policy, consumer willingness-to-pay and price behavior. He?co-edited?“Postharvest?Handling: A Systems Approach? (3rd edition)