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Télécharger le livre : Augmented Customer Strategy
Gilles N'goala , Virginie Pez-Perard , Isabelle Prim-Allaz
Augmented Customer Strategy
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer...
Editeur : Wiley-ISTE
Parution : 2019-04-26

Format(s) : PDF, ePub
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