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Télécharger le livre : Advances in Advertising Research IX
Verolien Cauberghe , Martin Eisend , Liselot Hudders
Advances in Advertising Research IX
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the...
Editeur : Springer Gabler
Parution : 2018-07-04
Collection : European Advertising Academy
Format(s) : PDF
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