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Télécharger le livre : Persuasive Recommender Systems
Ulrike Gretzel , Kyung-Hyan Yoo , Markus Zanker
Persuasive Recommender Systems
Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process,...
Editeur : Springer
Parution : 2012-08-17
Collection : SpringerBriefs in Electrical and Computer Engineering
Format(s) : ePub
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