2 résultat(s)
Télécharger le livre : Wanghong as Social Media Entertainment in China
David Craig , Stuart Cunningham , Jian Lin
Wanghong as Social Media Entertainment in China
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.  Wanghong also refers to an emerging media ecology in which these creators...
Editeur : Palgrave Macmillan
Parution : 2021-02-25
Collection : Palgrave Studies in Globalization, Culture and Society
Format(s) : PDF, ePub
63,29 €
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Télécharger le livre : Screen Distribution and the New King Kongs of the Online World
Stuart Cunningham , Jon Silver
Screen Distribution and the New King Kongs of the Online World
Drawing on comparisons with historical shake-ups in the film industry, Screen Distribution Post-Hollywood offers a timely account of the changes brought about in global online distribution of film and television by major new players such as Google/YouTube, Apple,...
Editeur : Palgrave Pivot
Parution : 2013-07-19

Format(s) : PDF
52,74 €
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