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Télécharger le livre : Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy
Sarah Marschlich
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape...
Editeur : Springer VS
Parution : 2022-08-30
Collection : Organisationskommunikation
Format(s) : PDF, ePub
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