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Télécharger le livre : Great Brand Blunders
Rob Gray
Great Brand Blunders
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your...
Editeur : Crimson
Parution : 2014-02-25

Format(s) : ePub
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