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Télécharger le livre : Digital Transformation of SME Marketing Strategies
Riccardo Rialti , Lamberto Zollo
Digital Transformation of SME Marketing Strategies
SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on...
Editeur : Palgrave Macmillan
Parution : 2023-08-31

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147,69 €
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Télécharger le livre : Successful Digital Transformation Initiatives in SMEs
Anna Marrucci , Riccardo Rialti
Successful Digital Transformation Initiatives in SMEs
While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational...
Editeur : Palgrave Macmillan
Parution : 2023-07-22

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52,74 €
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Télécharger le livre : Ambidextrous Organizations in the Big Data Era
Giacomo Marzi , Riccardo Rialti
Ambidextrous Organizations in the Big Data Era
Addressing the effect of big data analytics-capable information systems on organizational ambidexterity, this book investigates how these systems can be used to enhance organizational agility and flexibility, generally considered to be two key determinants of...
Editeur : Palgrave Pivot
Parution : 2019-12-19

Format(s) : PDF, ePub
58,01 €
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