3 résultat(s)
Télécharger le livre : Managing Innovation in a Global and Digital World
Stephan Buse , Rajnish Tiwari
Managing Innovation in a Global and Digital World
The twin impact of globalization and digitization is deeply affecting how technology and innovation are managed in firms. This contributed volume analyzes the changing dynamics in the interplay of technology, business and society and the resultant implications for...
Editeur : Springer Gabler
Parution : 2019-07-18

Format(s) : PDF
94,94 €
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Télécharger le livre : Lead Market India
Cornelius Herstatt , Rajnish Tiwari
Lead Market India
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent yearsIndia has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful...
Editeur : Springer
Parution : 2016-11-26
Collection : India Studies in Business and Economics
Format(s) : PDF, ePub
94,94 €
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Télécharger le livre : Aiming Big with Small Cars
Cornelius Herstatt , Rajnish Tiwari
Aiming Big with Small Cars
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the...
Editeur : Springer
Parution : 2013-10-28
Collection : India Studies in Business and Economics
Format(s) : ePub
94,94 €
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