Tous les livres numériques de Peter Steidl en PDF et EPUB

3 Livre(s)
Télécharger le livre : Neuromarketing For Dummies
Neuromarketing For Dummies
Stephen J. Genco , Andrew P. Pohlmann , Peter Steidl
Learn how to use neuromarketing and understand the science behind it  Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the...

Editeur : For Dummies
Parution : 2013-07-29
ePub

23,20 €
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Télécharger le livre : Waking the Giant
Waking the Giant
Peter Steidl
Brand maturity is not inevitable. Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands. This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires...

Editeur : Wiley
Parution : 2012-01-30
ePub

20,26 €
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Télécharger le livre : Survive, Exploit, Disrupt
Survive, Exploit, Disrupt
Peter Steidl
Recessions -- there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response. During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic...

Editeur : Wiley
Parution : 2012-01-30
PDF, ePub

20,26 €
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