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Télécharger le livre : The Rise of Marketing and Market Research
H. Berghoff , P. Scranton , U. Spiekermann
The Rise of Marketing and Market Research
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their...
Editeur : Palgrave Macmillan
Parution : 2012-10-29
Collection : Worlds of Consumption
Format(s) : PDF
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