Nohman Khan is a dedicated researcher and scholar in the field of business and digital marketing. He holds a PhD from UNIKL Business School, University Kuala Lumpur, Malaysia, with a specialization in exploring the interplay between digital marketing and ecotourism behaviour, specifically focusing on the mediating effect of the destination image. With a passion for advancing knowledge and understanding in these areas, Nohman has made significant contributions through his extensive research work.