Tous les livres numériques de Nguyen Thi Van Anh en PDF et EPUB

1 Livre(s)
Télécharger le livre : Customer Switching Behaviours in Omnichannel Retailing
Customer Switching Behaviours in Omnichannel Retailing
Nguyen Thi Van Anh , Robert Mcclelland , Nguyen Hoang Thuan
This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in consumer shopping behaviours in omnichannel retailing contexts, evaluating...

Editeur : Springer
Parution : 2026-02-02
PDF, ePub

137,14 €
Téléchargement immédiat
Dès validation de votre commande