Télécharger le livre :  New Vocabularies, Old Ideas
Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the...

Editeur : Peter Lang AG, Internationaler Verlag der Wissenschaften
Parution : 2011-03-03
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