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Biographie et livres de Masaaki Kotabe

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Masaaki "Mike" Kotabe holds the Washburn Chair Professorship in International Business and Marketing, and is Director of Research at the Institute of Global Management Studies at the Fox School of Business and Management at Temple University.  He currently serves as the Editor of the Journal of International Management.  Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the
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Téléchargez le livre : The SAGE Handbook of International Marketing
The SAGE Handbook of International Marketing

Kristiaan Helsen , Masaaki Kotabe

SAGE Publications Ltd

2009-01-05

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Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to...

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