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Télécharger le livre : Political Marketing and the 2015 UK General Election
Darren G. Lilleker , Mark Pack
Political Marketing and the 2015 UK General Election
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and...
Editeur : Palgrave Macmillan
Parution : 2016-05-11
Collection : Palgrave Studies in Political Marketing and Management
Format(s) : ePub
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