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Télécharger le livre : Uniform Across-the-Board Promotions
Marc-Oliver Jauch
Uniform Across-the-Board Promotions
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in...
Editeur : Springer
Parution : 2014-05-28
Collection : Contributions to Management Science
Format(s) : ePub
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