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Télécharger le livre : Mobile Marketing Channel
Yogesh K. Dwivedi , Vinod Kumar , Mahmud Akhter Shareef
Mobile Marketing Channel
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing...
Editeur : Springer
Parution : 2016-04-23
Collection : SpringerBriefs in Business
Format(s) : ePub
58,01 €
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