Lyndsay Wise is the President and Founder of WiseAnalytics, an independent analyst firm and consultancy specializing in business intelligence for small and mid-sized organizations. For more than ten years, she has assisted clients in business systems analysis, software selection, and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about how to implement a successful BI approach and improving the value of business intelligence within organizations.