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Télécharger le livre : Political Branding Strategies
Lorann Downer
Political Branding Strategies
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for...
Editeur : Palgrave Macmillan
Parution : 2015-12-03
Collection : Palgrave Studies in Political Marketing and Management
Format(s) : PDF
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