Tous les livres numériques de Laura L. Brooks en PDF et EPUB

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Answering the Ultimate Question
Laura L. Brooks , Richard Owen
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good...

Editeur : Jossey-Bass
Parution : 2008-12-03
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