Lars Iselid is an Information Architect on the CS Library team at Teknihuset, a leading technical solution provider for digital libraries. He is a well-known blogger and search engine expert and also works as librarian at the Digital Library Department, Umeå University. Iselid is a popular speaker and trainer in such areas as information search, social media and search engine optimization. Since 2001 he has maintained a blog reporting on search engines on the Internet, Internetbrus.com.