Télécharger le livre :  International Digital Marketing in China

This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on...
Editeur : Palgrave Pivot
Parution : 2020-03-16

Format(s) : PDF, ePub
58,01

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