Tous les livres numériques de Koen H. Pauwels en PDF et EPUB

2 Livre(s)
Télécharger le livre : Advanced Methods for Modeling Markets
Advanced Methods for Modeling Markets
Tammo H.A Bijmolt , Peter S. H. Leeflang , Koen H. Pauwels , Jaap E. Wieringa
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and...

Editeur : Springer
Parution : 2017-08-29
Collection : International Series in Quantitative Marketing PDF, ePub

357,64 €
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Télécharger le livre : Modeling Markets
Modeling Markets
Tammo H.A. Bijmolt , Peter S.H. Leeflang , Koen H. Pauwels , Jaap E. Wieringa
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive...

Editeur : Springer
Parution : 2014-11-12
Collection : International Series in Quantitative Marketing ePub

147,69 €
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