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Télécharger le livre : The Intelligent Marketer's Guide to Data Privacy
Kelly D. Martin , Robert W. Palmatier
The Intelligent Marketer's Guide to Data Privacy
**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling)...
Editeur : Palgrave Macmillan
Parution : 2019-02-02

Format(s) : PDF, ePub
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