K.K. Srivastava is an Associate Professor , PGDAV College , University of Delhi, New Delhi India . He also runs his own consulting company, K3A Advisory Services Private Limited. KKS started his professional life with the communication agency Niche Communications where his responsibilities included providing strategic inputs for marketing communication of brands. Later he worked with his colleague and partner to provide backgrounders on Indian economy, polity and society to media groups like the New York Times, German TV, BBC and so on. KKS has more than 60 articles and research papers to his credit on diverse topics in Economics, Marketing, Advertising, Human Resource Management and Environmental Studies.