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Télécharger le livre : The Money-Raising Nonprofit Brand
Jeff Brooks
The Money-Raising Nonprofit Brand
Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a...
Editeur : Wiley
Parution : 2014-03-04
Collection : Wiley Nonprofit Authority
Format(s) : PDF, ePub
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