2 résultat(s)
Télécharger le livre : The Ministry of Public Input
J. Lees-Marshment
The Ministry of Public Input
As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more...
Editeur : Palgrave Macmillan
Parution : 2015-01-13
Collection : Palgrave Studies in Political Leadership
Format(s) : PDF
52,74 €
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Télécharger le livre : The Political Marketing Game
J. Lees-Marshment
The Political Marketing Game
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Editeur : Palgrave Macmillan
Parution : 2011-03-29

Format(s) : PDF
52,74 €
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