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Télécharger le livre : Media and Change Management
Sandra Diehl , Matthias Karmasin , Isabell Koinig
Media and Change Management
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being...
Editeur : Springer
Parution : 2022-02-15

Format(s) : PDF, ePub
168,79 €
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Télécharger le livre : Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Isabell Koinig
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their...
Editeur : Springer Gabler
Parution : 2016-03-09
Collection : Forschungsgruppe Konsum und Verhalten
Format(s) : PDF
52,74 €
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