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Télécharger le livre : Rethinking Place Branding
Gregory J. Ashworth , Mihalis Kavaratzis , Gary Warnaby
Rethinking Place Branding
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding...
Editeur : Springer
Parution : 2014-11-25

Format(s) : ePub
158,24 €
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