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Télécharger le livre : Marketing in Culturally Distant Countries
Giovanna Magnani
Marketing in Culturally Distant Countries
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous...
Editeur : Springer
Parution : 2022-06-28
Collection : International Series in Advanced Management Studies
Format(s) : PDF, ePub
116,04 €
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