Télécharger le livre :  Original Brand Manufacturing Business Model
This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets. It highlights...

Editeur : Springer
Parution : 2025-09-01
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137,14

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Télécharger le livre :  The Korean Wave in a Post-Pandemic World
This book presents an analysis of how the economic Korean Miracle spread into the cultural “Korean Wave” (Hallyu). First only in Asian countries and then around the world, the rising popularity of the Korean Wave continued within the pandemic—despite or even because of...

Editeur : Springer
Parution : 2023-11-02
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147,69

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