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Télécharger le livre : The Making of a Name
Steve Rivkin , Fraser Sutherland
The Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful...
Editeur : Oxford University Press
Parution : 2005-01-13

Format(s) : PDF, ePub
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