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Télécharger le livre : Restaurant Chains in China
Henk J. De Vries , Frank M. Go , Guojun Zeng
Restaurant Chains in China
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services...
Editeur : Palgrave Macmillan
Parution : 2018-10-12

Format(s) : PDF, ePub
95,39 €
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Télécharger le livre : Global Innovation and Entrepreneurship
Frank M. Go , Stephen E. Little , Teresa Shuk-Ching Poon
Global Innovation and Entrepreneurship
Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an...
Editeur : Palgrave Macmillan
Parution : 2017-01-09

Format(s) : PDF, ePub
137,79 €
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Télécharger le livre : International Place Branding Yearbook 2011
Frank M. Go , Robert Govers
International Place Branding Yearbook 2011
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help...
Editeur : Palgrave Macmillan
Parution : 2011-09-29

Format(s) : PDF
39,61 €
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