Eran Ben-Elia is a Senior Lecturer at the Department of Geography and Environmental Development at Ben-Gurion University of the Negev, Israel and Head of the GAMES (Game-based models) lab. He received his PhD in Transportation Science and M.Sc in Urban Planning from the Technion – Israel Institute of Technology. His research focuses on understanding and shaping human spatial behaviors using methodologies such as serious gaming, big data analytics and agent-based simulation models. In particular, he is interested in utilizing ICT and other emerging technologies to promote sustainable travel behaviors and inclusive transportation planning.