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Télécharger le livre : Marketing Innovations in the Automotive Industry
Elena Candelo
Marketing Innovations in the Automotive Industry
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals...
Editeur : Springer
Parution : 2019-04-09
Collection : International Series in Advanced Management Studies
Format(s) : PDF, ePub
137,14 €
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