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Télécharger le livre : Consumer Nationalism and Barr's Irn-Bru in Scotland
David Leishman
Consumer Nationalism and Barr's Irn-Bru in Scotland
This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a...
Editeur : Palgrave Macmillan
Parution : 2020-10-01
Collection : Consumption and Public Life
Format(s) : PDF, ePub
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