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Télécharger le livre : Countering Brandjacking in the Digital Age
Christopher Hofman , Simeon Keates
Countering Brandjacking in the Digital Age
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it...
Editeur : Springer
Parution : 2013-11-26
Collection : SpringerBriefs in Computer Science
Format(s) : ePub
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