Télécharger le livre :  Impacting the Sensory Experience of Products
Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the...

Editeur : Springer Gabler
Parution : 2018-02-28
Collection : Forschungs-/Entwicklungs-/Innovations-Management PDF

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