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Télécharger le livre : Strategic Marketing and Innovation for Indian MSMEs
C.P. Lohith , R. Srinivasan
Strategic Marketing and Innovation for Indian MSMEs
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both...
Editeur : Springer
Parution : 2017-03-21
Collection : India Studies in Business and Economics
Format(s) : PDF, ePub
52,74 €
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