Télécharger le livre :  Product Innovation in the Global Fashion Industry
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to...

Editeur : Palgrave Pivot
Parution : 2017-11-27
Collection : Palgrave Studies in Practice: Global Fashion Brand Management PDF, ePub

63,29

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Télécharger le livre :  Fashion Branding and Communication
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is...

Editeur : Palgrave Pivot
Parution : 2017-04-26
PDF, ePub

68,56

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Télécharger le livre :  Fashion Brand Internationalization
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes...

Editeur : Palgrave Pivot
Parution : 2016-06-28
Collection : Palgrave Studies in Practice: Global Fashion Brand Management ePub

63,29

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