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Télécharger le livre : Marketing Due Diligence
Malcolm Mcdonald , Brian Smith , Keith Ward
Marketing Due Diligence
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied...
Editeur : Butterworth-Heinemann
Parution : 2007-01-08

Format(s) : PDF sans DRM
41,09 €
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Télécharger le livre : Marketing Due Diligence
Malcolm Mcdonald , Brian Smith , Keith Ward
Marketing Due Diligence
At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and...
Editeur : Butterworth-Heinemann
Parution : 2005-10-17

Format(s) : PDF sans DRM
43,20 €
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