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Télécharger le livre : Neuromarketing in Business
Benny B. Briesemeister , Werner Klaus Selmer
Neuromarketing in Business
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the...
Editeur : Springer
Parution : 2022-01-03
Collection : Management for Professionals
Format(s) : PDF, ePub
68,96 €
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