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Biographie et livres de Barrie Gunter

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My main research interests include media violence, the impact of broadcast news, effects of television on public opinion, the effects of advertising on young people, the use and impact of new interactive media.  I have also conducted research on a wide range of other media, marketing and management issues.

My recent research has centred on the use and impact of new media (in particular the Internet and digital interactive television). I am particularly interested in the use of the web
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Téléchargez le livre : The BBC and the Public
The BBC and the Public

Barrie Gunter

Palgrave Macmillan

2024-10-23

PDF, ePub

This book examines the relationship between the public and the BBC in terms of public use of the BBC and their attitudes towards it. These audience research measures are being used as metrics to assess the value of the BBC to the UK public. Some of...

137,14 €

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Tous les livres numériques de Barrie Gunter en PDF et EPUB

7 Livre(s)
Télécharger le livre : Predicting Movie Success at the Box Office
Predicting Movie Success at the Box Office
Barrie Gunter
This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the...

Editeur : Palgrave Macmillan
Parution : 2018-02-20
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73,84 €
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Télécharger le livre : Food Advertising
Food Advertising
Barrie Gunter
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the...

Editeur : Palgrave Macmillan
Parution : 2016-11-07
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73,84 €
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Télécharger le livre : Does Playing Video Games Make Players More Violent?
Does Playing Video Games Make Players More Violent?
Barrie Gunter
This book is an academic work which reviews and critiques the research literature concerning violent games and their alleged effects on players. It examines the debates about the potential effects of these games and the divisions between scholars working in the field....

Editeur : Palgrave Macmillan
Parution : 2016-06-21
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105,49 €
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Télécharger le livre : Television Versus the Internet
Television Versus the Internet
Barrie Gunter
This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission...

Editeur : Chandos Publishing
Parution : 2010-09-01
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65,36 €
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Télécharger le livre : The Google Generation
The Google Generation
David Nicholas , Barrie Gunter , Ian Rowlands
The Google Generation examines original and secondary research evidence from international sources to determine whether there is a younger generation of learners who are adopting different styles of information search behaviour from older generations as a function of...

Editeur : Chandos Publishing
Parution : 2009-11-11
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69,58 €
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Télécharger le livre : The Media and Body Image
The Media and Body Image
Barrie Gunter , Maggie Wykes
Blaming the media for reproducing and extolling unrealistic female bodies has almost become a popular truism. Even medical opinion notes that the media can influence young women to starve themselves and therefore act as a possible causal factor of disordered...

Editeur : SAGE Publications Ltd
Parution : 2004-12-16
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52,64 €
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Télécharger le livre : Media Research Methods
Media Research Methods
Barrie Gunter
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical...

Editeur : SAGE Publications Ltd
Parution : 1999-12-29
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67,57 €
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