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Télécharger le livre : Sensory and Consumer Research in Food Product Design and Development
Jacqueline H. Beckley , Howard R. Moskowitz , Anna V. A. Resurreccion
Sensory and Consumer Research in Food Product Design and Development
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert...
Editeur : Wiley-Blackwell
Parution : 2012-01-24
Collection : Institute of Food Technologists Series
Format(s) : PDF, ePub
246,82 €
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