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Télécharger le livre : Advances in Advertising Research (Vol. VII)
George Christodoulides , Martin Eisend , Anastasia Stathopoulou
Advances in Advertising Research (Vol. VII)
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide...
Editeur : Springer Gabler
Parution : 2016-08-24
Collection : European Advertising Academy
Format(s) : PDF
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